Presentation: Putting TQM into Your Corporate Citizenship Program

Doris Rubenstein shows your business how to do well by doing good through strategic philanthropy.

Nearly all companies that are involved in TQM, ISO certification, or other Quality processes have policies and procedures to ensure that their activities and products attain high standards. Still, very few apply the same standards to their corporate citizenship activities. 

This presentation will ask the audience a set of questions about how they currently handle charitable donations and volunteer activities. 

During the course of the presentation, they will consider many choices and options to answer these questions. I provide no right or wrong answers; only the individual business owner or operator will know what is the correct answer for their own particular business. As a result, participants will have the simple fundamentals for policies and procedures to create a strategic corporate citizenship plan that will help them reach goals set by the Baldrige Program and other quality standards. The questions are drawn from real-life situations. The choices of answers offered are drawn from best practices surveyed from some of the most respected companies in the U.S. 

Also included in the presentation will be data from academia and industry sources relating to business philanthropy and corporate citizenship, and information on resources available to participants to assist them in further development of their programs. The focus of the presentation is the process of creating a program that qualifies for Baldrige.

TAKEAWAYS

1. Participants will learn the 10 elements necessary to create a strategic program for corporate citizenship with a high level of accountability and measurement.
2. Participants will have the ability to create simple tools to build appropriate and effective relationships for internal and external markets.
3. Participants will be able to leverage corporate citizenship activities to increase profitability in their businesses.