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Doris Rubenstein shows your business how to do well by doing
good through strategic philanthropy.
This presentation will ask the audience a set of questions
about how they currently handle market development.
During the course of the presentation, they will consider many
choices and options to answer these questions. I provide no right
or wrong answers; only the individual business owner or operator
will know what is the correct answer for their own particular
business. As a result, participants will have the simple
fundamentals for policies and procedures to create a strategic
corporate citizenship plan to open up new markets for their own
businesses. The questions are drawn from real-life situations. The
choices of answers offered are drawn from best practices surveyed
from some of the most respected companies in the U.S.
Also included in the presentation will be data from academia
and industry sources relating to business philanthropy and
corporate citizenship, and information on resources available to
participants to assist them in further development of their
programs. The focus of the new marketing ideas is capitalization
of partnerships with nonprofit groups through sponsorships,
cause-marketing, and other partnership activities with nonprofit
groups.
TAKEAWAYS
- Participants will learn the 10 elements necessary to create
a strategic program for corporate citizenship to grow the
market for their businesses.
- Participants will have the ability to create simple tools to
build appropriate and effective relationships for market
building and expansion.
- Participants will be able to leverage corporate citizenship
activities to increase profitability in their businesses
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