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Doris Rubenstein shows your business how to do well by doing
good through strategic philanthropy.
When a charity comes knocking at your door or calling on your phone, do you make a minimal donation with a growl? Or is your company working hand-in-glove with a charity to make systemic improvements in the community that give additional benefits for your company and your employees? Are you making donations or are you making strategic social investments? How much should your company budget for donations and volunteer time?
This presentation looks at the best practices of some of our country’s most respected companies and puts them in a framework that can be applied to a business of any size.
TAKEAWAYS
- Participants will learn the 10 elements necessary to create a strategic program for corporate citizenship to grow the market and ensure sterling reputations for their businesses.
- Participants will have the ability to create simple tools to build appropriate and effective relationships for market building and expansion.
- Participants will be able to leverage corporate citizenship activities to increase profitability in their businesses.
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