| For business owners, Presidents, CEOs, CFOs, HR Directors,
Marketing Directors, trade and commercial associations, and their
advisors.
Doris Rubenstein shows your business how to do well by doing
good through strategic philanthropy.
When a company has a merger or acquisition, there is an inevitable change in one or both of the company cultures. Often, the success of the new company depends on how employees react to these changes.
This presentation takes participants through a process to develop a corporate citizenship program that can help to integrate all parts of the company. The audience will be asked a set of questions about how they currently handle requests for donations of volunteer time, cash, and other products and services.
During the course of the presentation, they will consider many choices and options to answer these questions. I provide no right or wrong answers; only the individual business owner or operator will know what is the correct answer for their own particular business. As a result, participants will have the simple fundamentals for policies and procedures to create a strategic corporate citizenship plan for their own businesses. The questions are drawn from real-life situations. The choices of answers offered are drawn from best practices surveyed from some of the most respected companies in the U.S.
Also included in the presentation will be data from academia and industry sources relating to business philanthropy and corporate citizenship, and information on resources available to participants to assist them in further development of their programs.
TAKEAWAYS
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Participants will learn the 10 elements necessary to create a strategic program for corporate citizenship.
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Participants will have the ability to create simple tools for dealing with administrative parts of the program.
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Participants will be able to leverage corporate citizenship activities to increase profitability in their businesses.
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