Presentation: When Charities Come Asking: What’s In It for Your Company?

Doris Rubenstein shows your business how to do well by doing good through strategic philanthropy.

This presentation will ask the audience a set of questions about how they currently handle requests for sponsorships and donations of volunteer time, cash, and other products and services. 

During the course of the presentation, they will consider many choices and options to answer these questions. I provide no right or wrong answers; only the individual business owner or marketing director will know what is the correct answer for their own particular business. As a result, participants will have the simple fundamentals for policies and procedures to create a strategic plan for cause marketing their own businesses. The questions are drawn from real-life situations. The choices of answers offered are drawn from best practices surveyed from some of the most respected companies in the U.S. 

Also included in the presentation will be data from academia and industry sources relating to business philanthropy and cause marketing, and information on resources available to participants to assist them in further development of their programs. 

Emphasis is on selecting the strategic partner to build brand identity.

TAKEAWAYS

1. Participants will learn the 10 elements necessary to create a strategic program for cause marketing.
2. Participants will have the ability to create simple tools for limiting or eliminating inappropriate or unwanted requests for sponsorships and donations.
3. Participants will be able to leverage sponsorships and cause marketing activities to increase profitability in their businesses.