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Doris Rubenstein shows your business how to do well by doing
good through strategic philanthropy.
When a charity comes knocking at your door or calling on your phone, do you make a minimal donation with a growl? Or is your company working hand-in-glove with a charity to make systemic improvements in the community that give additional benefits for your company and your employees?
There are eight steps on a ladder of corporate philanthropy that are essential to your understanding of both corporate ethics and corporate citizenship. This presentation takes you through the eight steps, puts them in the context of an over-all corporate citizenship program, and gives practical advice on putting them into action. Examples offered are drawn from best practices surveyed from some of the most respected companies in the U.S.
Also included in the presentation will be data from academia and industry sources relating to business philanthropy and corporate citizenship, and information on resources available to participants to assist them in further development of their programs.
TAKEAWAYS
- Participants will learn the 10 elements necessary to create a strategic program for corporate citizenship.
- Participants will have the ability to create strategic activities appropriate to their business that will engage employees in a positive way to build cooperation, spirit, and loyalty and activities by becoming an employer of choice: simplifying recruitment, improving retention.
- Participants will be able to leverage corporate citizenship activities that build the company at the same time as they build the community.
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